So a big issue here seems to be that GW is threatening the "indirect way" that stores like Battlegrounds try to make money off of hosting tournaments.
You pay $10-$15 or so to play in the tournament. Battlegrounds pays a couple people to administer the tournament for 8-10 hours and then gives a significant portion (most?) of the entry fee back in prize support to the winners.
There's an unwritten implication that if you play in these tourneys, even if you pay to do so, you "owe" the store and should, where possible, buy some or all of your gaming materials from the store rather than online. But, even more indirectly, providing a healthy tournament scene makes the game BETTER, so it makes people more likely to buy models AT ALL, and makes it more likely that more new players will start to play and in turn buy more models. But it all comes back to the idea that more 40k being played means more books and models being bought FROM THE STORE.
In this age of online shopping (hell, I buy things like pens and printer cartridges from Amazon Prime now rather than driving 10 minutes to get to a store that sells them), that chain of cause and effect was already worth worrying about a bit. And GW's latest actions are making it much scarier, they are actively encouraging people to bypass the store, and calling into question even more whether in the future the "math will still work" to make it worthwhile for a business to host decent sized 40k tournaments.
But, stores like BG continue to offer one thing that GW cannot compete with anymore: A fun place to play with lots of people! Is it possible to profit a reasonable amount from that directly?
How about eliminating prize support from tournaments? I can only really speak for myself… but I know that when I am trying to decide whether to go to any tournament, prize support doesn’t really factor into it AT ALL. Basically I go to tournaments to play some quality 40k and to check out all the cool models. Honestly, you could drop ALL of the prize support from BG tourneys and I would still go to exactly the same number (which is as many as I can carve out a free day for
. This is coming from someone who has won a couple prizes, and has probably almost broken even lifetime in terms of prize winnings vs BG tournament fees. You could also probably raise admittance somewhat without making me blink… I mean if it was $30 for a day of entertainment… I could have done what instead? Gone skiing? Played golf? Shooting range? Sports game? All those things are WAY more expensive than that.
Is there someone out there who would decide not to attend a Warhammer tournament because there was no prize support? The idea seems sorta foreign to me… such a person would certainly be into the hobby for very different reasons than I am. I mean, if it’s about money, you’d be way better off just working an extra day at any decent job than you would going to a tournament, even if you were the best player there!
What about charging a $5 cover for things like Thursday night 40k? Could one take that as a chance to “bling it out”, making sure there was always an active campaign that people could contribute to, or something? I just wonder if there is a way to effectively charge directly for the service that is actually being consumed by people who go to these things, rather than relying on future purchases.