GW needs to smarten up or they are going to price the younger generation right out of this hobby
Already did here
Hell not just the younger generation. DA prices convinced me to convert everything I needed for my Ravenwing Army instead of buying new stuff.
I really have liked Tau since I was introduced to Warhammer 40k with the Dawn of War games...but when the better looking FW Broadside is THE SAME PRICE as the mass market GW Broadside, something is seriously wrong. I know that I am not a business person, but even I understand killing the new section of your market for a short term profit is not the way to run a business keyed for the long term.
Frankly I am surprised the flyers are at the 65$ price point instead of the 75$ point all the new flyers have been. I am assuming that all the battleforces are going to be jacked up to 130$ this year. Hell I am sure grots are going to be 30$ for 10 pretty soon. Fortunately, the far superior Basiks Soviet Grots are cheaper than that. I see myself buying more and more Warmachine stuff than GW stuff in the future.