I think what he is saying is that for someone who is new to miniature games a table full of half green spray painted...or black spray painted is not a real turn on. I am still going to play warhammer there but it would be nice to play with opponents who take the time and pride into their armies...not saying painted well, but at least painted...at least the 3 color rule.
There are prepainted mini games for those who just want to play a game...even magic, which has some of the best rules for any game ever, is ready for those that just want to get a product and play a game.